Friday, 29 April 2011

MIKE PAUL TO SPEAK AT ENGLISH WINE PRODUCERS TRADE TASTING ON 5TH MAY

The ENGLISH WINE PRODUCERS TRADE & PRESS TASTING takes place next week on Thursday, 5th May at One Great George Street, London SW1, between 10.30am and 4.30pm.

An impressive number of recently released and currently available wines from the leading commercial producers in the industry will be on show, set out in style order on a central table and also available to taste on producers’ stands.

Another popular feature is the selection of wines represented by the industry’s regional vineyard associations. These are wines produced by smaller commercial vineyards, showing the quality and diversity of styles from around the UK.

This year there will be an additional attraction for trade and press visitors. At 2pm, Wine trade marketer MIKE PAUL will be giving a short presentation on his own insight in to the industry; its current position and future direction. The informal discussion will take place in the same hall as the tasting and last approximately 30 minutes, with time allowed for questions and further discussion from the floor.

Mike was appointed last year as Business & Marketing Mentor to the UK wine industry by an EU/Defra funded training initiative – Wineskills – set up and run by Plumpton College. Over the last year he has visited and advised a large number of producers around the country, of varying sizes and with different market positions. As a result Mike has developed an in-depth knowledge of the UK wine industry. No one could be better qualified to talk incisively about the state of the industry and its future prospects. With so much viticultural development taking place in the UK, and increasing media and trade interest in its wines, Mike’s talk will deliver a truly informative insight in to this exciting wine region.

Many people from the wine trade will know Mike and be aware of his extensive wine trade career of over 35 years, during which time he has held prominent posts with major international companies. He has also played a leading role in such organisations as Wines of Australia and the South African Wine Importers Committee.

English wines have featured prominently in the press surrounding the interest over the Royal Wedding and of course the trade is preparing for next year’s packed programme of British celebration. The EWP Trade Tasting provides the opportunity to taste the wines from prominent producers to regional gems all under one roof.

The EWP tasting is open to trade and press only. To attend, or for further information, please contact English Wine Producers on Tel: 01536 772264 or email: info@englishwineproducers.com

Mike Paul’s talk at the EWP trade tasting will take place at 2pm in The Great Hall. Visitors are welcome to register beforehand by contacting EWP on the above contacts, or participate on the day.

A list of exhibiting producers is available on www.englishwineproducers.com/trade

Trade information on this year’s English Wine Week along with point of sale material will be available at the tasting.
(Drinks Media Wire).

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